Found Your Organization Style - Lenovo

Lenovo ThinkPad: What Kind of Desk Are You? A playful social media series for Lenovo ThinkPad that turns everyday work habits into five personalities: The Minimalist, The Chaos Goblin, The Over Organizer, The Techie and The Creative. The same ThinkPad and the same camera angle appear in every image. Only the desk changes: the props, the screen, the clutter and the lighting tell each character's story. It's built for people to spot themselves and tag their friends.

Lenovo ThinkPad: What Kind of Desk Are You?

A playful social media series for Lenovo ThinkPad that turns everyday work habits into five personalities: The Minimalist, The Chaos Goblin, The Over Organizer, The Techie and The Creative.

The same ThinkPad and the same camera angle appear in every image. Only the desk changes: the props, the screen, the clutter and the lighting tell each character's story. It's built for people to spot themselves and tag their friends.

Role: Concept, 3D modelling, Lighting, Rendering and Compositing
Tools: Cinema 4D, Redshift, Photoshop
Client: Lenovo (Global Social Media)

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